If you want people to see your membership site and most of all join it, you can’t just put it out there and show something boring. Make your launch exciting using one of these five product launch methods.
1. Only open a set number of slots for your pilot’s group.
A great way to get people who are on the fence about buying to make a decision right now is with scarcity. What if you launch your membership site and only allowed 20 members in at the introductory low price and then closed it down and opened it in a few months? Anyone who did not jump on your offer right now would be stuck out in the cold for a few months.
The great thing about having a pilot test group is that if there’s something seriously wrong with your information or your website, you’re fine. You can use these 20 people as guinea pigs before opening up the site to the entire world.
2. The Seven Dollar Bump Strategy.
Here’s a great way to overcome price scaredy catness, to avoid being afraid of pricing too high that’s the Seven Dollar Bump Strategy. Launch your product at $7. Get a few sales, get some testimonials, get some case studies, and get the confidence of people like your product then increase their price to $17.
Get a few more sales then tell your email list that you’re going to be increasing their price to $27 soon and then do it. What you’re doing is launching the site at a low price, awarding your early buyers and as time goes on and as you get a better track record, increase the price.
3. Create buzz with daily videos, daily blog post and daily affiliate request.
If you think you can just send out one press release, make one video or submit one article and you’re going to get a flood of traffic back to your site, you’re crazy. The Internet is simply too large and there’s too much competition for one article to make a difference. You need to be posting every single day.
The good news is you can have a lot of fun with this. You could tease people about what’s in your membership site without actually revealing it so they’d have to tune in each and every day to get new hints about what your site is and then finally, you launch it. There’s not a lot to this but the hardest part is simply being consistent and promoting something new every single day.
4. Webinar tour and guest blog tour.
You need to have your message in front of new people all the time. Otherwise, your business will slowly be dying. Why not create a webinar for a specific marketer’s list?
Ask that marketer to find out from their list what they want to know in your niche and create an entire presentation that at the end pitches your membership site with that other marketer’s affiliate link. Likewise, if they have a blog, write a blog post specifically for that person but at the end of the blog post promote your membership site with their affiliate link.
5. Join a syndicate.
This is definitely not my favorite form of marketing but I’ve seen many marketers use this successfully. That is to join some kind of a group where everybody agrees to mail for somebody. I definitely don’t recommend doing this on a large scale because then you’ll never have a chance to mail for your own offers. But there’s nothing wrong with mailing for one person and then later on calling in that favor so when you launch your membership site, their subscribers will see their offer as well.
Those are five incredible ways to launch your membership site. Have a set number of slots, use the Seven Dollar Bump Strategy, create buzz with daily videos, run a webinar or guest blog tour or join a syndicate. You can use one or all of these strategies to ensure that your launch gets you a flood of new subscribers.