Before you do anything, before you can think of a name or before you can start making content or before you can even start marketing your membership site or building a list, you need to know what niche you’re in. How do you decide how to choose that one thing that makes you so special that no one else can duplicate that you’ll have raving fans about?
There are three things you can think about. First of all, what are others doing? What do you like to teach and do? And most importantly, what problem can you solve for people? What are other people doing? What are your competitions doing? What are the people you admire most doing? What are they teaching? How are they teaching it? What about it attracted you to them in the first place? If you buy from them what about them makes you buy?
I know you think you’re really special but most people who try to blaze their own trail and try to invent something totally new just fall on their face. Still be unique but take a note of what everyone else is doing and try not to reinvent the wheel too much. Try to repeat what works.
Now that you’ve seen what others do, what do you do? What have you taught? I know you’ve taught something in the past if you’ve posted on forms, if you’ve answered emails, if you’ve taught somebody in person, if you’ve written an article before, if you’ve made a video before those are all things that you have taught. Most people have some kind of subject that they would teach even if they weren’t paid any money. Even if they are paid nothing they’ve probably teach this thing for the rest of their life. And that’s a really good sign because that means that is what your passion is.
You need to find the subject that’s not only your passion but it’s something that is profitable. So if you combine what others are doing with what you like to do then hopefully you’ll find something that you were excited about that has been proven to make money.
Now that you see what others do and what you like to teach and what you like to do and they kind of go hand and hand because all you have to do is just record what you do and now you’re teaching but now, what problem can you solve for people? Now, is someone going to pay money to figure out what the weather was yesterday? Probably not that information is available in every newspaper, on every TV screen, on any webpage that’s probably not going to pay information to find out the weather.
But if you can solve somebody’s problem for example, let’s say that when it does rain the roof leaks and everything they’ve tried just does not solve this leaky roof problem. If you had a way to fix this, if you taught them how to fix a leaky roof for $10 without having to get your roof re-toweled or re-shingled or re-stuccoed then it would be something people would’ve want to pay money for.
So if you can solve somebody’s problem, if you could make a membership site showing people how to make different improvements around the house how to install new door knobs, how to install new railings that might be something that people would want to pay money for because people do like to buy things as long as it solved their problem. With everything else, compare this to the other two items.
If you know how to solve people’s home improvement problems, are other people teaching this? Do other people have membership sites about home improvement? And then do you like to teach that? If you do like to teach that and you can solve that problem that people are willing to pay money for then you have all three things you need to decide on a niche. Others are doing it, you’d like to teach and do it and it solves a problem.