PLR, or Private Label Rights content, means that you can purchase content from somebody along with the rights to make them your own. You can resell this content whether it’s a video, audio, or a book. You can edit it. You can change the title or even put your own name on it. That’s great, but how do you use that content in a way it’s totally unique that it totally has your brand on it. Three ways: You can rewrite that content, add video, or save just the audio for that.
How do you rewrite PLR materials? It’s very easy. Take the articles or the chapters of books that you bought, break them down and rewrite them again. What do I mean? I mean that if this chapter you’re reading made three specific points, write down those three points and rewrite them in your own words. For example, if you purchased the rights to a copywriting manuala manual about how to write sale lettersand it explained in the first chapter how to write your headline, your bullet points, and your call to action then you’d write down the headline, the bullet points, and call to action and then would rewrite in your own words how to craft a headline, how to craft bullet points, how to write down a call to action. And now you have a totally unique product of your own.
You can also add a video to the rights you’ve bought. Let’s use the same example. You bought rights to a copywriting manual explaining how to write a headline, bullet points, and call to action just in the first chapter. There’s nothing stopping you from using a program like Camtasia and recording you doing that, recording you using the same exact steps to make your own headline, write your own bullet points, and write your own call to action just to show somebody the steps in practice.
And the great thing about the video editing software is that you can save just the audio if you choose. This means that you can save and distribute the exact video you recorded or simply save the audio and now you have an audio product along with it. I’ve also been known to dictate a book word for word that I bought rights to. I simply open up the PDF report and record myself reading every word of every sentence of every page and then save the audio, and now I have an audio book to go along with the regular book.