Let’s say you have a membership site established. But you’re having a real difficult time getting people to join that site. What’s the reason? It could be a number of things but the reason is probably because of lack of credibility, lack of proof and lack of details.
If I read the sales letter promoting your membership site and I don’t know who you are or why I should listen to you, what’s the point? If I don’t see your name, if I don’t see your picture and you don’t tell me why you’re so important and why your information is so important then what’s the point?
At the very least, have your name and photo on your membership site and in your introduction, explain why you are the authority on whatever solution you are presenting. While you’re doing that, also present proof. It’s one thing for you to tell me why I should listen to you now prove it.
Show me testimonials from other happy customers about what your service or your membership site did for them. Show the full name and full URL of each person. Show that person’s picture. Explain more detailed case studies about how some particular person who is real who’s joined your site and got some problems solved and what was the outcome of that? Have proof and have case studies.
Finally, be specific about your service. It’s the worst thing ever to read a sales letter and not know what it’s about. Tell me why your membership site is so great. Tell me why it’s better than somebody else’s membership site. Tell me why I should join right now instead of waiting a week or two. Get excited yourself and get me excited with all your details and all the golden nuggets I’m going to uncover inside your membership site.
Apply those three things credibility, proof and details to your membership site sales letter and see if that boosts response.