If you’re thinking about creating a membership site and you definitely should, I think that a membership site should be a fixed-term membership site meaning that the membership has an end date. Why would you do this? Because it requires less setup and maintenance, the content ends up being a lot better and it’s a system you can tweak between your delivery and your sales letter.
When you create a fixed-term membership site, there’s a lot less setup. All you need is six months or so of content, schedule it out, rearrange stuff and then it’s done. You don’t have to do a lot in terms of updating that content once it’s already been established. Your membership site would have a very definite content generation stage and once that’s done then you can just do 100% marketing of that membership site.
It also keeps the content very new and fresh because you’re not trying to grasp but straws and always think of something new every month. You have a six months training course those are very clear beginning and end. You could very easily cut up each of those six months into six lessons and give somebody the basic lessons first and the more advanced lessons later.
In a regular membership site, it’s not very clear if you should give them advanced stuff first or in what order things should be, what happen if someone joins late it’s a mess. But with a fixed-term site, it’s like a university course. You start off with the introductory stuff, get into the advanced stuff and then they graduate. Moreover, if someone is almost finished with the site, they have a lot more reason to stay in because they almost finished that course.
Finally, it’s easy to tweak later on. When you have all these content scheduled and you want to have a new video, you can figure out exactly where in this sequence to place it. In an old style membership site, you might just put it at the end and your content, your training will not necessarily follow a particular order.
But now it does. If you want to move things around and make one lesson come after another, make the membership site last 12 months or six weeks you can easily change that. When you advertise the site, when you write the sales letter and you lay out the lessons, you can very easily lay out in month one you get this and month two you get that and so on.
You definitely should create a fixed-term membership site because it requires less setup and maintenance. The content is better and it’s something that’s very easy for you to tweak in the future.