Why You Really Need a Membership Site

You’ve heard for years that you need to have a membership site, that you need to take membership software and use it to run it. But what is the big deal? Do you really need a membership site or is it a bunch of hot air? The answer is yes. You do need a membership site because it gives you more stable income, allows you to price more, and gives you an easy and organized place to store your information product downloads.

Membership sites give you a stable income because you can get people to subscribe and then they are billed every single month. Whereas if you have a single payment product, they pay you once and then you have to start all over again to earn that next sale. The most common problem for me when I was starting out with internet marketing is that I would make $2000 one month and only $200 the next month. It was very difficult to predict how much money I will be making that month.

Having some kind of a recurring membership site adds a little bit of stability to your income. That way, you know that you might at least make $1000 this month or at least make $2000 this month and you can plan for your budget and expenses accordingly. Membership site does add some kind of financial stability because you have a stable monthly income and you have at least a few easy monthly guaranteed sales from people who are still subscribers of your membership site.

Memberships sites also allow you to price more simply because having a protected download area is more impressive than manually emailing somebody a file or having a simple download page. When people go and get access, they have to register their own username and password, they have to log in, and this is the place where they can go and log in forever and get any kind of updates you have in the exact same place. It’s more impressive to have a membership site, you can add in more ongoing trainings such as bonuses and as a result, price more because you’re no longer selling an ebook or a report. You are now selling a whole course, a whole ongoing training area.

And finally, speaking of that training area, a membership site is a lot less scary when you think of it as a simple download area. Somebody pays you money, they register for an account, log in, and now, there is the download link. If they ever want to come back to it, they can. If you ever update it, they can go right back to that area. It makes a lot more organized for you because you just update your file in one single place and it makes it easy for your paid members because if they want to get back to that place, they simply use the lost password functionality, even if it’s two years from now, five years from now, they can always get back to that membership site.

You do need a membership site for those reasons. It gives you a stable income, it’s more impressive so you can charge more, and it keeps you more organized because you can put your information in a protected download area.